Why YOU need an e-mail service provider
If you have information that you would frequently like to share with more than one person, you need an email service provider.
In its simplest terms, an email service provider is an account that allows you to launch a marketing email campaign by sending out mass emails and reporting statistics, safeguarding information, and reducing spam. Most people are familiar with Constant Contact. It is a popular email service provider, but is also expensive. There are alternative solutions, I’ve listed the one I am using below, but first, here are more benefits to having one:
Keep in touch with your audience through e-mail newsletters. Why use “snail mail” when you can instantly let a group of subscribers know about your latest event, products, or thoughts? Maintaining an active newsletter gives you instant access to a captive audience.
It has a Professional Presence! Aside from the shameless pun, email service providers are the professional way to do business. If you are sending out information from your personal account to your contact list please CEASE & DESIST for the following reasons:
* Your personal email is NOT a service provider and is not meant to handle that type of email load. Doing this will get your email domain blacklisted eventually, meaning your emails are not reaching their intended recipients.
* There is no way to insure you are following ICANN’s Anti-Spam protocols. An email service provider allows people to opt-in (or subscribe) to your email list, and they can also unsubscribe. There is an audit trail to prove you are not a spammer (something you do NOT want to be labeled as)
* Email service providers will give you reader statistics and reports. You can track when your emails are opened and what links are being clicked on. This type of information is valuable as you continue to become a savvy email marketer….OK, maybe you don’t want to be a savvy marketer…that stats are still pretty cool!
* Professional HTML templates will help you draft a visually appealing email. You don’t have to be a techie, just choose a template, plug in your information and hit send!
Put yourself on the receiving end….which would be more likely to open?
A. An email with 50 other people in the TO block and a large attached flyer that clogs up your email
B. An email from a list that you signed up for, addressed only to you designed with rich colors, photos and text
Hopefully you choose B!
Email Service Providers don’t need to break the bank! Streamsend is an email service provider that has all the advantages listed above and accounts start as low as $19.95/month. Personally, I’ve been using Streamsend for my dance ministry newsletter for years and have no complaints about their service. The investment has definitely been worth it as it is the easiest way to disseminate information about upcoming events.
Click the link below to see if StreamSend is right for you
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
[...] else? Also includes tips for parents if they have a child that does not listen in class. Why YOU need an Email Service Provider. I posted this article on Professional Presence Designs to discuss the need for Email Service [...]