When you DON’T need a website
I’m sure you are wondering WHY on earth a web design company would write an article that at the surface would deter people from having websites. the The truth is, if your website does not reflect your company then you may be doing more harm than good.
There are some excellent businesses/services that I use continually because they are GREAT! However, their websites leave much to be desired. Typically, these are people I met before I saw their website. Had I seen their website first, I would not have given them a second thought! I would have missed out on a great service or product and they would have missed out on a patron.
How many people are NOT doing business with you because your website leaves the wrong impression?
You’ll never know! But in today’s information age your website may be the first impression of your company. Follow these tips to ensure your website exhibits professionalism and excellence.
- Flash & Animation….especially as an intro. Skip it! Too much is perceived as amateur. Limit this to a header banner or sidebar, not an entire page.
- Spelling & Grammar. Check your website for spelling errors. Everyone makes a mistake now and then, but a page littered with errors leave a bad impression.
- Outdated information. If your website is more than an electronic white page ad, then it probably has content that will change. Seeing a website with events that are over a year old with no new activity looks stagnant. People will think your business is stagnant and move on.
- Color combination. Unless you are advertising a Day Care or Pre-school your page should not be in all primary colors! Use color combinations that are pleasing to the eye.
- Animated GIFs & Cursors……don’t even think about it! OK, a few animated GIFs strategically placed are OK, but the cursors need to go!
- Layout, flow and consistency. If people cannot find the information they want on your page they are going to leave.
- Load time. Most Internet surfers are using some form of high-speed Internet. People are impatient. If your page takes more than 4 seconds to load (probably because of animated GIFs, cursors, flash and other things to avoid), they will leave.
- No pictures or poor pictures. Pictures have their place, especially if you are offering a product. Show off your best work with quality photos. Do not upload the photo you took from your cell phone (we can tell) or with a cluttered background. Take the time to create a nice backdrop and display your work.
Do you think your website is repelling business? Contact Professional Presence today for a free email consultation!
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